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Camila's Playbook · v1 · May 2026

Customer Summit Venue Scorecard — SF/EU Corridor

Three budget tiers, 7-criterion grid, 5 clause templates, BAFO script.

Persona note. "Camila" is a composite of in-house event leads at US SaaS companies between Series B and D running the SF/EU corridor. Operational guidance only. Not legal or financial advice; confirm with qualified counsel and finance team before applying to your contracts.
How to use this scorecard: Items 1-3 are the budget tiers. Items 4-10 are the 7 criteria with weights. Items 11-15 are the contract clauses. Item 16 is the BAFO move. The article at growth-saas-customer-summit-european-venue-shortlist-2026 covers the methodology.

01 Working tier ($650/pax/night)

02 Brand tier ($900/pax/night)

03 Prestige tier ($1,400/pax/night)

04 Capacity fit (criterion 1)

05 AV bandwidth (criterion 2)

06 Accessibility (criterion 3)

07 Brand fit (criterion 4)

08 Contract flexibility (criterion 5)

09 F&B mix (criterion 6)

10 Sustainability (criterion 7)

11 Attrition clause: 15% minimum

12 Force majeure: scoped

13 Headcount flex: T-60 not T-90

14 Sliding-scale cancellation

15 AV + internet SLAs with credit

16 BAFO move

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